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Coaching Tips: ​Leadership and Strategy Lessons

Why leaders must evolve

7/27/2023

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When working with business owners or leaders in organizations, the conversation usually starts with organizational or team goals that they would like to achieve, but are struggling. Oftentimes, these are successful individuals leading their businesses or teams, but somehow the business is moving faster than their evolution as a leader. Actively honing our leadership skills faster than the speed of business will only help us achieve our goals.

Coaching has been an enriching experience because individuals who engage in the process are genuinely committed to improvement. Typically, they aim to enhance their businesses, and teams, and achieve strategic goals—whether financial or in terms of growth. They invest significant effort into this endeavor. However, they often encounter a common struggle: while their businesses evolve, they—be it as leaders, owners, or executives—fail to keep pace. Consequently, methods that once yielded success in the past may no longer be as effective today. Despite this, they persist in applying outdated approaches, unaware that the landscape of their business has transformed significantly.

A crucial aspect of the coaching process involves addressing this fundamental question: How can we facilitate the personal evolution of individuals to align with the evolution of their businesses, enabling them to catch up with current business performance? Understanding why individuals struggle to evolve at the pace of business is key. Human nature tends to favor consistency, predictability, and security, resisting change. However, in the realm of commerce and business, maintaining such consistency is not viable. Therefore, individuals must push beyond their comfort zones to evolve alongside the dynamic nature of business. This shift is imperative to ensure that businesses continue to progress.

Coaching plays a vital role in guiding individuals out of their comfort zones, enabling them to evolve into effective leaders for their teams and organizations. Ultimately, this collective evolution fosters success for everyone involved.

If you're interested in learning more, please don't hesitate to reach out to me at [email protected]!
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    Author

    My name is Adam Russo, and like many business owners, my journey started with the passion I had for my work.
    This passion grew over the next decade to a multi-disciplinary practice with about 90 providers generating eight figure revenue. My practice made the INC 5000 list of fastest growing businesses in the US twice, and I ultimately sold my group 2020. While I have experience growing my own business, I have worked with many businesses over the years and believe I understand the value of a coach for your business to bring your vision to life.

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